BM only list「few」Interests = Ad Competition
▼ FB only list「few」related interests (less than 15),use these interest will occur ad competition。(source: Meta ad manager)
Help you Find all FB hidden Interest!
▼ Search result display of our tool, find up 300+ hidden interests:
View Example| Top | Name ( pet ) | TA scale | Type | Save | Similar |
| 1. |
|
1,053,689,040
|
Hobbies & activities |
|
Search |
| 2. |
|
213,976,060
|
Business & industry |
|
Search |
| 3. |
|
127,497,652
|
Business & industry |
|
Search |
| 4. |
|
99,848,890
|
News & entertainment |
|
Search |
| 5. |
|
62,447,732
|
Business & industry |
|
Search |
| 6. |
|
26,473,310
|
Business & industry |
|
Search |
| 7. |
|
21,805,950
|
News & entertainment |
|
Search |
| 8. |
|
18,448,260
|
Hobbies & activities |
|
Search |
| 9. |
|
17,700,428
|
Hobbies & activities |
|
Search |
| 10. |
|
16,142,840
|
Shopping & fashion |
|
Search |
| 267+ |
|
14,523,660
|
Others |
|
Search |
Use「Hidden Interest」to Avoid Ad Competition
Everyone directly uses the interest found in the BM, so too many competitors.
Use「Hidden Interest」
Fewer brands compete directly with you (O)
O
Use「General Interest」
Many brands compete directly with you (X)
X
Chief Marketing CEO Allen:「Do not directly use the interests found in ad manager, everyone use these,
so the Ad ROAS will be bad.」
01
Only few interests are displayed by default. Advertisers ease the difficulty of choosing, but lost more choices.
02
Advertisers always think about the interests, and then search repeatedly, which consumes time and brainpower.
03
More interest can choose mean less ad competition , and higher ad accuracy for precise target audience.
【3 Advantages】Improve Your Ad ROAS
Use「Ftargeting」 will increase FB / IG ad ROAS immediately, there are 3 reasons:
Free Trying
FB only list big TA, but the hidden interest is the smaller section of big group. Use smaller TA will get better performance.

Lots of people dont know the hidden interest, so the competing brands with your ad will significantly decrease.

Interest tag represents a group of people, if more hidden interests can be found, means more sales can be obtained.
「Ftargeting」Three Plan Prices
Three different prices for different demand. Marketer → Studio → Agency.
For newbie advertiser
( Easily get interests )
For low budget advertiser
( Maximize Ad ROAS )
For private Marketing studio
( Be a pro advertiser )
For ROAS-based advertiser
( Boost all clients ROAS )
Save the interests with good ROAS. Next time, you can directly "copy → paste" and complete the setting immediately.
One main reason for high ROAS of senior advertiser is that they have their own "interests folder".
The biggest difference between the "industry" and "novices" in FB advertising lies in the "accuracy" of advertising and the "complexity" of the advertising structure.
Because novices are not good at choosing interests, they have very few interest settings and the advertising structure is quite simple, so they often cannot do AB testing and optimization.
New accounts, accounts with small budgets, and accounts with little data are suitable for using "Interest Targeting" to find precise audiences.
Provide the correct learning direction for pixels. When sufficient data has been accumulated, it is recommended to try the Efficient Express+ advertising campaign.
(Interests and similar audiences can be used in all levels of the funnel, while Efficient Express is only available in the lower level of the funnel)
Frequently Asked (QA)